fireside MARKET

fireside MARKET is a modern convenience store located in Slinger, Wisconsin. The market offers premium food, snacks, essentials and fuel in a space designed for community connection. As a Potawatomi Ventures company, the market serves as a vital business to contribute to the tribal economy.

To support the grand opening, I designed and animated digital signage that aligned with the emerging fireside MARKET brand. Operating under a tight timeline with limited assets and an evolving brand identity, I art-directed and produced cohesive in-store signage and loyalty program materials. Additionally, I designed a custom sub-brand logo for their new Rewards program, successfully bringing the retail space to life.