Calibrate Health & Wellness

Lauren Mallers started Calibrate Health & Wellness because she believes chronic health issues deserve real answers, not guesswork. Her approach uses data to get to the root of what's actually going on in someone's body, then helps them restore balance through nutrition and small, sustainable changes. When she came to me, she wanted a brand that felt just as thoughtful — grounded, clear, and human.

I designed a logo that brings that idea to life: a bell curve graph nods to the data driving her process, a leaf represents the natural foods at the heart of her practice, and a figure in the center reminds you that it's always about the client. From there, I rounded out the identity with typography, brand elements, and full guidelines, then carried it through her Squarespace website, business cards, and a presentation template. These design tools gave Lauren a cohesive, intentional brand that helps her feel polished and confident selling her services.